These dramatically patterned underpants or briefs were retailed by Marks and Spencer around 1972, and were aimed at the ever-expanding fashionable youth market. Made of nylon printed with a swirling psychedelic pattern of magenta and black, they are close fitting and would have been worn under figure-hugging trousers, preferably dark ones which would have prevented the pattern showing through!
Such tight fitting briefs contrast dramatically with men's underwear of a generation earlier, which would have been fuller, looser, plainer, and made of a natural fibre like cotton or woollen jersey. From the 1960s fashion-conscious men were able to experiment with colour, pattern and style in underwear, and as we can see here, many opted for far more flamboyant choices than plain white cotton!
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